My Approach to Web Design and Development
Your Website Visitors are Most Important
Rich web graphics have become an integral part of website trends in design, but images and graphics alone are not the reasons why visitors come back to a website. Even the simplest of websites should offer to visitors the following:
- mobile and desktop web design
- well developed and organized web site content
- well structured and intuitive web site design
- ability to locate web site resources, services, or products quickly and easily
I design accessible and flexible web sites that meet your needs and expectations. The separation of web content (the HTML code) and presentation (the CSS styling sheets), in compliance with current W3C web standards, makes the web increasingly more accessible to people with disabilities.
Website Common Look and Feel
I work with various tools, such as Dreamweaver, Photoshop, and Illustrator to create elegant web sites that are easy to update, browse, and search, while preserving a common look and feel across pages.
You know you have reached perfection of design not when you have nothing more to add, but when you have nothing more to take away.
Antoine de Saint Exupéry!
Search Engine Optimization
Search engine optimization (SEO) should not be an add-on expense, but a part of well planned and executed web design strategy. It should include appropriate use of headings, meta tags, alternative text for media, xml sitemap, and above all a design which separates content from presentation.
I will work with you until your expectations are met and you are satisfied that the new web site reflects your ideas and serves the intended purpose.
Please see the overview of the Website Design and Development Process to better understand what you can expect from me and the level of control you will have throughout the web site design and development process.